Consumer Trends
Example of consumer trends in different media formats:
These are a few examples where a consumer trend is dominant through multiple formats of media, the examples I gave are film, tv and tiktok. The consumer trend that is related in all of these formats is fashion.
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Fashion is a big consumer trend and is a very easy way to get feedback and make your media grow due to the comments posted about the outfits and style choices and can allow multiple businesses grow through a piece of media.
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Our enterprise could use this to our advantage by focusing on specific items in our productions an obvious one for work that we are currently focusing on would be football kits or boots. For example, if we are working with a team we could focus on the branded clothing for that team to entice others to buy it to either show support or look more professional in their games.
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Equally this could benefit not only our client but our enterprise by, making people interact with our productions in some way, this could be by commenting to find out where or how to buy a specific item shown in the video or sharing it with friends or family to show them that piece of clothing.
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Which ultimately grows our viewership and allows our enterprise to reach a bigger audience.
Examples of Fashion becoming a media trend:
1. This is an article that explains how the media has changed fashion for good and how trends are formed all the time through media:
https://thefashionetwork.com/how-social-media-has-changed-the-game-in-the-fashion-industry/
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2. A TED talk I found on YouTube explains how companies are predicting fashion trends and killing individuality by doing so.
This links to the consumer trend as, for me personally I believe the media is also killing individuality in clothing as, people are so heavily influenced in what they see in any forms of media that the audience want to go buy whatever they see on screen. Meaning many people will go buy what they are advertised or shown when watching a form of media and this becomes an issue as, so many people buy that same product it becomes the norm and therefore making it no longer a personal fashion statement but instead, just following a trend.
How this trend links to Super 8 Studios:
Super 8 Studios could use this trend to our advantage by promoting the clients kits and boots for the football club.
This is a good opportunity for both the clients and our enterprise as, it will bring more attention to the team and gain more supporters if the kits are shown off in videos as, people will want to buy them to support their local football club and it may also entice people to join Sutton Dynamo to wear and play in that specific kit.
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It can also boost our community and audience as, more people would comment or try to get in contact with us to find out where to access the kits and how to buy them ultimately boosting our comments making our videos grow larger in viewership.